Selected engagements

Work that holds up to scrutiny

We share case summaries, not vanity metrics. Each project below describes the situation, what we did, and what changed — with the caveats that belong to honest marketing reporting.

Client workshop with whiteboard frameworks and stakeholder discussion

B2B SaaS · Strategy sprint

Regional positioning for a workforce platform

A Singapore-headquartered HR tech company was entering Malaysia and Indonesia with the same messaging they used domestically. Conversion rates in paid search were acceptable; organic traction was not. Their internal team knew something was off but could not articulate what.

We ran a four-week strategy sprint: stakeholder interviews across three markets, competitive audit of twelve regional players, and message testing with sales teams in each country. The output was a repositioned value proposition, market-specific landing page architecture, and a channel plan that deprioritised channels where their ICP was not yet active.

Six months post-launch, the client reported improved sales-qualified lead quality in MY and ID — not higher volume, but better fit. We do not claim sole credit; their sales team executed well. The strategy gave them a coherent story to tell.

Media plan wall with channel timelines and budget allocation charts

D2C · Performance programme

Channel restructure for a home goods brand

A direct-to-consumer brand selling premium kitchenware was spending across Meta, Google, and two influencer agencies with no unified measurement. Each channel reported success using different attribution models. Leadership could not answer a basic question: which channel was actually driving repeat purchases?

We started with a measurement audit — reconciling platform data with their Shopify backend and establishing a single source of truth. Then we rebuilt the media plan: consolidating influencer spend into fewer, longer partnerships; shifting search budget toward branded and category terms with proven ROAS; and implementing a post-purchase survey to capture attribution gaps.

Over two quarters, blended customer acquisition cost decreased while repeat purchase rate held steady. Meta remained their largest channel, but the budget split changed materially. The media plan wall in our studio — pictured above — is how we mapped the before-and-after for their leadership team.

More contexts we work in

Market entry

Foreign brands establishing a Singapore hub and building their first ASEAN marketing function. We define the go-to-market sequence, localise messaging without diluting the brand, and set up measurement before the first dollar is spent.

Agency transition

Teams replacing or supplementing agency relationships. We write the briefs agencies actually need, establish review cadences, and ensure internal stakeholders understand what they are buying.

Pre-funding preparation

Scale-ups preparing for Series A or B who need a marketing narrative that withstands investor diligence. We document the strategy, the assumptions, and the evidence behind both.

A note on confidentiality

Many of our engagements are under NDA. The cases above are shared with client permission and names withheld where requested. If you would like to discuss work in your sector, we can share additional anonymised examples during an initial conversation.

Case study results are specific to the clients, markets, and time periods described. They are not guarantees of similar outcomes for your business. Marketing performance depends on product-market fit, competitive dynamics, budget levels, and execution quality — factors outside any agency's sole control.

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