Brand Strategy & Positioning
Before any campaign launches, your brand needs a clear story — who you serve, what you stand for, and why someone should choose you over alternatives in Singapore and across ASEAN. We conduct stakeholder interviews, competitive audits, and audience research to define positioning that holds up in sales conversations and media briefs alike.
Deliverables include a written positioning framework, message hierarchy, audience personas tied to channel behaviour, and a go-to-market architecture your team can execute. Strategy sprints in this discipline typically run three to six weeks and are quoted from SGD 18,000 to SGD 45,000 depending on market complexity and stakeholder scope.
Retainer clients who need ongoing brand governance and quarterly positioning reviews can engage from SGD 6,000 per month as part of a broader agency programme. We document every strategic choice so your marketing does not live in one person's head when teams rotate or budgets are scrutinised.
Paid Search & Shopping (Google Ads)
Google Search, Shopping, Performance Max and display campaigns managed with transparent spend reporting and client access to ad accounts. We build campaign structures around your commercial goals — branded defence, category conquest, product-level Shopping, or lead-generation funnels — with keyword strategy, ad copy, landing page alignment, and conversion tracking configured before the first dollar is spent.
Our team runs ongoing bid management, search term reviews, negative keyword governance, and creative testing. We reconcile platform data with your CRM or analytics backend so leadership can answer basic questions about cost per acquisition and return on ad spend without relying on platform-inflated attribution.
Paid search programmes run on monthly retainers from SGD 8,000 to SGD 18,000 plus media spend, or as scoped projects from SGD 12,000 for audit-and-rebuild engagements. Timelines and fees depend on account history, market count, and product catalogue complexity. We do not guarantee specific rankings, click volumes, or return on ad spend.
Paid Social & Programmatic (Meta, TikTok, LinkedIn, display)
Paid social and programmatic display for brands that need reach, consideration, and conversion across Meta, TikTok, LinkedIn, and open-web inventory. We define audience architecture, creative testing frameworks, and budget allocation models tied to your funnel stage — prospecting, retargeting, and retention — with full transparency on spend and performance.
Campaign management includes ad account setup, pixel and conversion API configuration, creative briefing and iteration, placement optimisation, and weekly performance standups. For B2B clients, LinkedIn lead-gen and ABM programmes are scoped separately from consumer Meta and TikTok campaigns because the audience logic and creative requirements differ materially.
Integrated paid social retainers typically range from SGD 7,000 to SGD 15,000 per month plus media spend across one to four platforms. Project-based campaign launches — for example a product launch sprint across Meta and programmatic display — are quoted from SGD 15,000. Outcomes depend on creative quality, audience fit, budget levels, and platform behaviour; we report honestly and optimise continuously.
SEO & Content Strategy
Organic search and content programmes built for long-term discoverability — not ranking promises or link-building schemes. We audit technical SEO foundations, keyword opportunity, content gaps against competitors, and the editorial architecture needed to earn visibility in Singapore and regional search markets.
Deliverables include a prioritised content roadmap, on-page optimisation specifications, technical fix lists for your development team, and editorial guidelines that align SEO intent with brand voice. Where content production is in scope, we brief, review, and publish through your CMS or coordinate with your in-house writers and designers.
SEO and content retainers run from SGD 6,000 to SGD 12,000 per month depending on publishing volume and market count. Standalone SEO audits and strategy documents are available as projects from SGD 10,000. Search engine algorithms, competitive activity, and domain authority change over time — we pursue measurable organic growth with honest reporting, not guaranteed positions.
Marketing Automation, CRM & Lifecycle
Lifecycle marketing that connects acquisition to retention — lead nurturing sequences, onboarding flows, re-engagement campaigns, and CRM integration across HubSpot, Salesforce, Klaviyo, or your existing stack. We map customer journeys, define trigger logic, write email and in-app copy, and build automation workflows that your sales and customer success teams can trust.
Engagements typically start with a lifecycle audit: where leads enter, where they stall, and where revenue leaks between marketing and sales handoffs. We then design and implement flows with measurement tied to conversion events — not open rates alone. For B2B clients, lead scoring and sales enablement integration are part of the scope.
CRM and lifecycle projects range from SGD 12,000 for a focused audit-and-build to SGD 35,000 for multi-segment programme design and implementation. Ongoing lifecycle management retainers start from SGD 5,500 per month. Platform fees and third-party tool costs are billed separately where applicable.
Analytics, Measurement & Conversion Optimisation
Measurement infrastructure and conversion optimisation for marketing teams that need a single source of truth — not a monthly deck of platform screenshots. We configure Google Analytics 4, tag management, conversion tracking across paid and organic channels, and dashboard design in Looker Studio or your BI tool of choice.
Conversion optimisation includes landing page analysis, A/B test design, funnel diagnostics, and post-purchase or post-lead attribution reviews. We run weekly or fortnightly performance readouts tied to KPIs your CFO will recognise, with honest commentary on what changed, why, and what we recommend doing next.
Analytics setup projects start from SGD 8,000. Ongoing measurement and CRO retainers range from SGD 6,000 to SGD 14,000 per month depending on channel count and testing volume. We do not guarantee specific conversion rate improvements — outcomes depend on traffic quality, offer strength, and competitive conditions in your category.
