MARKETCRAFT / EST. 2019 · SINGAPORE
MarketCraft is a Singapore marketing agency that plans and runs client campaigns — brand strategy, paid search and social, SEO, content, creative and lifecycle marketing — from our Tanjong Pagar studio. We are a professional services firm, not a training provider, and we do not guarantee leads, rankings or return on investment.
Strategy & performance agency · UEN 202541028M · Tanjong Pagar, Singapore
The craft statement
Most marketing problems are not creative problems alone. They are positioning problems, channel-fit problems, and measurement problems dressed up as briefs. MarketCraft exists to sort that out — then execute campaigns with the same discipline we bring to strategy.
We are a Singapore-based strategy and performance marketing agency. We run paid media on Google, Meta, TikTok, LinkedIn and programmatic display. We build SEO and content programmes, lifecycle flows in CRM, and reporting that actually informs decisions. We are not a marketing course, certification provider, or lead-generation mill promising fixed volumes.
Our studio sits on Craig Road in Tanjong Pagar, a neighbourhood shaped by trade, craft, and getting things made properly. That is the spirit we bring to every engagement: deliberate work, visible reasoning, and outcomes you can explain to your board without hand-waving — with honest caveats where markets, budgets and competition limit what any agency can promise.
How we work
We structure engagements around Frame, Plan, Make and Measure — so you always know where you are in the process and what comes next.
We audit your market position, audience, channel mix, messaging architecture, and measurement setup. No borrowed frameworks — we build a picture of what is actually happening in your category and inside your funnel before anyone touches a media budget.
Deliverables typically include a situation assessment, competitive landscape review, and a prioritised list of gaps that are costing you clarity or conversion.
Strategy becomes a plan: audience definition, channel selection, message hierarchy, campaign architecture, and KPI definitions everyone agrees on. We document assumptions so they can be tested, not buried.
You receive artefacts your team can run with — media plans, creative briefs, measurement specs, and rollout timelines that respect your internal capacity and SGD budget.
We produce and launch campaigns: Google Ads structures, paid social and programmatic buys, SEO content, creative assets, and lifecycle flows in your CRM. Senior practitioners stay involved — not a handoff after the kickoff call.
Execution is built for your market: Singapore-first when that is the brief, or regional when you need ASEAN reach with local nuance in each channel.
We stay involved through optimisation and reporting. Weekly performance standups, conversion reviews, and honest readouts on what changed, why it changed, and what we recommend doing next — not a monthly deck that disappears into a shared drive.
Measurement is tied to business outcomes your CFO will recognise, with full transparency on media spend and platform performance.
Disciplines
Every discipline connects to the same programme — strategy, execution and measurement under one roof in Tanjong Pagar.
Audience definition, competitive positioning, message hierarchy and go-to-market architecture for brands entering Singapore or refining their regional story.
Google Ads campaign structure, keyword strategy, Shopping feeds and search budget governance with transparent spend reporting.
Meta, TikTok, LinkedIn and display campaigns — audience building, creative testing and programmatic buys with honest performance readouts.
Technical SEO, editorial calendars, content production and organic channel plans built for long-term discoverability, not ranking promises.
Lifecycle flows, lead nurturing, CRM integration and email programmes that connect acquisition to retention with measurable triggers.
Measurement infrastructure, dashboard design, A/B testing and conversion reviews that tie channel activity to business outcomes.
The craft standard
We document the reasoning behind every strategic choice and every media decision. If a channel is in the plan, you will know why. If it is out, you will know that too.
That discipline matters when budgets are scrutinised, teams rotate, or agency relationships change. Your marketing programme should not live in one person's head.
Selected work
Illustrative · B2B SaaS
A workforce platform entering Malaysia and Indonesia was running the same messaging and Google Ads structure in every market. We reframed positioning, rebuilt search campaigns by market, and aligned landing pages to local ICP — improving lead quality without chasing volume for its own sake.
Read the engagement →
Illustrative · D2C
A premium kitchenware brand was spending across Meta, Google and influencer agencies with no unified measurement. We reconciled platform data with their store backend, rebuilt the media plan, and consolidated influencer spend — reducing blended acquisition cost while holding repeat purchase steady.
Read the engagement →Questions
No. MarketCraft is a professional marketing and advertising agency — we run client campaigns across strategy, paid media, SEO, content, social and creative. We do not offer marketing courses, certifications, or public training programmes.
We also do not guarantee lead volumes, sales figures, search rankings, reach, or any specific return on investment. Marketing results depend on your product, market conditions, competitive landscape, budget, and execution — factors no honest agency can fully control. What we commit to is rigour: documented strategy, clear reasoning, agreed KPIs, and transparent reporting.
Most clients start with a strategy sprint — three to six weeks producing a documented marketing plan — before moving to a monthly retainer where we run campaigns across agreed channels. We work as an embedded agency partner from Tanjong Pagar, not a distant vendor sending monthly PDFs.
We plan and run campaigns across Google Ads (search, shopping, display), Meta, TikTok, LinkedIn, programmatic display, SEO and content, email and CRM lifecycle, and analytics infrastructure. Media spend is managed with client access to ad accounts and transparent reporting — we do not hide performance behind opaque dashboards.
A strategy sprint is a fixed-scope engagement — typically three to six weeks — that produces a documented marketing plan and campaign architecture your team can execute. Tell us where you are stuck and we will propose a scope within five working days.
§4 Nature of services and disclaimers. MarketCraft Co provides marketing strategy, advisory, and performance oversight services. We are not a law firm, accounting firm, financial adviser, or licensed media-buying agency. Our deliverables represent professional opinions and recommendations based on information available at the time of delivery. They do not constitute legal, financial, tax, or investment advice.
§4.1 No guaranteed outcomes. We do not guarantee any specific business results. This includes but is not limited to: lead volumes, sales revenue, conversion rates, search engine rankings, social media follower growth, brand awareness metrics, market share, or return on advertising spend. Marketing outcomes depend on numerous factors outside our control, including product quality, market conditions, competitive activity, economic climate, platform algorithm changes, client execution, and budget levels. Any case studies, examples, or performance figures shared on the Website or in proposals are illustrative of past engagements and do not represent a promise or forecast of results for your business.
§4.2 No training or certification. MarketCraft Co does not offer marketing courses, public workshops, certification programmes, or educational products. Our Services are professional consulting engagements for businesses. References to "workshops" or "sessions" on the Website relate to client-specific strategy work, not open-enrolment training.
§4.3 Third-party platforms and agencies. Where our recommendations involve third-party platforms (e.g. Google, Meta, LinkedIn), advertising agencies, or technology vendors, we are not responsible for changes to those platforms' policies, pricing, or functionality. We do not guarantee the continued availability or performance of any third-party tool or service. See our Terms of Service for the full legal text.